Jayson Tatum is entering the self-care space with a Target-exclusive line.
He has partnered with ONSIDE to launch a vegan body-care line.
What happened?
Jayson Tatum has invested in a self-care brand, ONSIDE, with a line of body-care products.
The line includes body washes, lotions, deodorants, and fragrances.
Why it matters for Jayson Tatum
The move into self-care is a new venture for Jayson Tatum, who has won a championship ring and an MVP trophy.
He is quick to point out that he didn't simply slap his name on a bottle and call it a day.
What comes next?
Jayson Tatum describes years spent testing samples, weighing in on scents, and refining formulas.
The result is a surprisingly restrained line of products, with soft, clean, and unisex fragrances.
Jayson Tatum said he is culturally tied to shea butter, one of the ingredients in the line.
He is also vegan, which influenced his decision to partner with ONSIDE.
The line has been in development for almost three years, with Jayson Tatum involved in the process.
He tried all the samples sent to his house, smelling different scents, testing products, and giving feedback.
Jayson Tatum's partnership with ONSIDE is his first venture into the self-care space.
He felt it was authentic and a natural fit for him, given his attention to his own grooming and skincare.
The products are designed to be premium and affordable, which was important to Jayson Tatum and the team.
The line is available exclusively at Target, and includes a range of products for daily use.
Jayson Tatum's decision to partner with ONSIDE was influenced by his own values and priorities.
He wanted to create a line of products that would be useful to consumers, and that reflected his own commitment to self-care.
The partnership with ONSIDE is a new chapter for Jayson Tatum, who continues to expand his brand and business ventures.
He is excited to bring his own perspective and values to the self-care space, and to create products that will resonate with consumers.